Anthropology & HR

A Look at StoryTiling's Innovative Approach

Anthropology is StoryTiling’s compass, and is the key behind its innovation

The Unlikely Marriage of Disciplines

At first glance, anthropology and human resources (HR) may seem like unrelated disciplines. One studies human societies and cultures, while the other focuses on managing an organization's human capital. However, it's precisely this unlikely union that has led to the innovative approach of StoryTiling, a startup that aims to redefine the onboarding experience.

The Anthropological Advantage

Anthropology teaches practitioners to immerse themselves in cultures, decode behaviors, and appreciate the myriad ways people interpret the world. This comprehensive understanding of human nature is invaluable in the startup ecosystem. For Dr. Aliaa Remtilla, the Co-Founder and Chief Scientist of StoryTiling, anthropology has served as a compass for navigating the complexities of both the startup and HR landscapes.

The skills acquired in anthropology go beyond merely understanding what a customer might need. They extend to comprehending why they need it, how they will use it, and what emotional and practical impact it will make on their lives.

Effective Communication: The Anthropological Angle

In the HR space, effective communication is about more than words. It's about understanding the unspoken elements of interaction, decoding the subtleties, and building connections based on empathy and trust. StoryTiling leverages this anthropological lens to provide an environment where employees don't just survive, but thrive.

Anthropology and Onboarding: The Perfect Fit

For StoryTiling, the focus has been particularly sharp on the onboarding process. The company offers a personalized, automated way to create impactful films that make new hires feel valued from day one. This is not just about streamlining administrative tasks but about integrating new hires into an existing organizational culture in a meaningful way. The insights gained from anthropology have been critical in designing this unique onboarding experience.

The Compass for a Better Future

For Aliaa and the team at StoryTiling, anthropology has been much more than an academic subject. It has been a guiding principle, providing the tools to build a more empathetic, inclusive, and successful future in the world of HR.